Victoria Stasiuk
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Is your Museum’s website balancing SEO + AI?

Is your Museum’s website balancing SEO + AI?

by Victoria Stasiuk | Jul 31, 2025 | Insights Digital Transformation

Context: For this GLAM insight, we’ve summarized some tips for smaller museums to focus on for online discoverability, integrating AI and websites. At some point over the past six months, I became aware of a problem museums were experiencing when AI platforms...
Cultural Heritage Tourism Benchmarking

Cultural Heritage Tourism Benchmarking

by Victoria Stasiuk | Jul 11, 2025 | Insights General, Insights Strategic Planning, Insights Visitor Experience

Leading Industry practices and locations Through our client projects and firm benchmarking initiatives, we are always on the lookout for tools and methods available around the world that we can implement closer to home. Another excellent European resource can be found...
Museum Digital Strategy Optimization

Museum Digital Strategy Optimization

by Victoria Stasiuk | Apr 7, 2025 | Insights Digital Transformation

Smaller museums are seeking to optimize their staff time and marketing budgets to increase digital visitors and audience revenue. A museum digital strategy that integrates digital tactics with strategic goals allows your team to attract the best audiences. We follow...
Charting Funding Opportunities

Charting Funding Opportunities

by Victoria Stasiuk | Mar 21, 2025 | Insights Revenue Development

Environmental Scan of Funders We’ve developed the research and data platforms, to help your organization explore and map many different funding sources and help you prioritize the ones that are most likely to succeed for your organization: federal or provincial...
Museum Digital Strategy

Museum Digital Strategy

by Victoria Stasiuk | Jan 7, 2025 | Insights Digital Transformation

Digital Resources for Museums in Canada We’ve noticed an increased interest from art and heritage museums in integrating their digital strategy with a digitization plan. We’ve also been talking to local museums about upgrading their digital content...
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