Strategic Planning

We’ll start with an environmental scan by collecting and reviewing quantitative research into:

• trends in your industry
• audience demographics
• economic and tourism plans
• current programming
• industry best practices

From this research, we’ll generate a key findings report for the next stage of our work with you.

Based on the key finding report, we’ll move onto qualitative research with key stakeholders – conducting online and in-person interviews and focus groups with:

• management and staff
• volunteers
• the board
• funders
• community

From this research, we’ll generate a  summary report so your leadership team has the crucial information you need for the final phase.

We helped staff and volunteers work together on a volunteer management strategy that included a short-term action plan with longer term considerations.  This approach involved four pillars for museum excellence that all staff and volunteers could work collectively to improve the visitor experience as well as increase revenue and attendance.

While on staff with the Town of Oakville, Victoria worked with an external consultant, municipal staff, business leaders and a volunteer board to create a collective vision and five year action plan. The four pillars of the mainstreet approach, provided a framework to work together collectively on organizational governance, marketing & events, design as well as economic development.