Loyalty Loop for culture by victoriatasiuk.ca
Galleries, Libraries, Archives and Museums

For more information on this process read the blog

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Call 416-857-2219 to map out your digital strategy tactics for the next six months.

Loyalty Loop for culture by victoriatasiuk.ca

At MCN Virtual 2021, it was great to see Mark Osterman’s presentation on hybrid museum strategies break down the digital strategy into Pre-visit, Onsite and Post-Visit tactics.

Other key concepts from the session on October 14, 2021 were:

    1. Pre-visit – cloud/POS web-based time ticketing to build in capacity ticketing.
    2. On-site staff permitting bring your own devices (smartphones & tablets) to embrace ‘touchless’ interactive experiences.
    3. Deeper engagement on site through QR codes.
    4. Post visit – experiment with building advocates and feedback loops.

      Mark is the Digital Experience Manager and Head of Education – Lowe Art Museum, Miami, Florida.
a museum guide for AI content
In 2019 the Museums + AI network engaged with 50 senior museum professionals, and leading academics across the UK and US. During these workshops and events, we tested, challenged and refined models of practice, workshop formats, and development tools – this toolkit is one of the results of that work.
The Gift Box - tools and ways of working to help museums make richer digital experiences for their visitors