At MCN Virtual 2021, it was great to see Mark Osterman’s presentation on hybrid museum strategies break down the digital strategy into Pre-visit, Onsite and Post-Visit tactics.
Other key concepts from the session on October 14, 2021 were:
- Pre-visit – cloud/POS web-based time ticketing to build in capacity ticketing.
- On-site staff permitting bring your own devices (smartphones & tablets) to embrace ‘touchless’ interactive experiences.
- Deeper engagement on site through QR codes.
- Post visit – experiment with building advocates and feedback loops.
Mark is the Digital Experience Manager and Head of Education – Lowe Art Museum, Miami, Florida.