On July 8, Nordicity co-hosted a session (Digital Strategy for the Arts) with Business/Arts. It was a good opportunity for Canadians to understand some of the pilot programs that have been funded by the Canada Council’s Digital Strategy
We found about new technology platforms as well as different ways to collaborate
across sectors as well as geographic areas.
Some key examples included:
BC – Arts BC’s DigistARTS (with Patricia Huntsman)
Toronto – Digital Reach Project/National Ballet & DigiArts Toronto/Luminato – importance of online discover-ability (SEO). These discussions reminded me of a recent session held by cuseum that emphasized integrating the digital strategy with a loyalty loop in mind to increase audiences and revenue. The above graphic has been inspired McKinsey’s consumer decision journey and then adapted to the cultural sector.